International Marketing Activities of Marks & Spencer Company Essay

International Marketing Activities of Marks & Spencer Company - Essay ExampleThe researcher states that Marks and Spencer offer a flesh of products and services to its customers. Although the majorly the turnover generated is from Clothing and Food. 1. Clothing M&S offers to clothe for Men, Women, Children, and lingerie. 2. Home the federation now also offers furniture and home decoration items online and in store. 3. Financials M&S money which is Marks and Spencers initiative in providing loyalty card/credit card and various other services desire insurance and personal loans. 4. Food and Wine M&S offers a large variety of food items such as wedding cakes, large wine-colored collection, and prepared food. 5. Technology Mark and Spencer offer electronic gadgets, computing devices, and home appliances. 6. Online Services With M&S you can send flowers and Gifts to people with their online service. The marketing environs is comprised of 2 parts which are the Microenvironment and the Microenvironment. The marketing microenvironment of a company is based on principle actors like the company, Suppliers, Marketing intermediaries, customers, competitors, and the public. Company The Companys embodied objectives are mainly defined by its Mission, Vision, and value. Mission- To make Aspirational quality accessible to all Vision To be the standard against all others are measured Values Quality, Values, Service, Innovation and Trust Objective To increase shareholder value and profit margin while maintaining customer satisfaction. The company also focuses on the issue of collective social responsibility (CSR) by coming up with various policies regarding concerns for the environment and charity which are included in their scheme called Plan A. This basically shows that the companys aim and goals are clear and therefore it bases its marketing based on them.