The Structure of Myth and the Structure of Western Film

? The Structure of Myth and the Structure of Western Film Based on Saussure (1974), structuralism is a theoretical method derived from his theoritical work. He divides language into two component parts which together produce a third (signifier, signified and meaning). According to him, meaning is produced through a process of combination and selection. As Saussure insists, â€Å"In language, there are only differences without positive terms†¦ language has neither ideas not sounds that existed before the linguistic system, but only conceptual and phonic differences that have issued for the system. (1974: 120) Saussure divides language into langue and parole. Langue refers to system of language, the rules and conventions which organized it. Parole refers to individual utterance, the individual use of language. Structuralism takes two basic ideas from Saussure’s work. First, a concern with the underlying relations of cultural text and practices – the grammar which ma kes meaning possible. Second, the view that meaning is always the result of the interplay of relationship of selection and combination made possible by the underlying structure. According to Levi – Strauss, the myths are structured in terms of binary opositions. All myths also have similar social culture function within society. Their purpose is to make the world explicable, to magically resolveits problems and contradictions. In sixguns and society, Will Wright (1975) use both methodologies to analyze the Hollywood Western as myth. According to Wright, the western has evolved through three stages: classic, transition theme and professional. He also identifies a basic set of structuring opositions: inside society >< outside society, good >< bad, strong >< wilderness (49). In order to fully understand the social meaning of a myth, it is necessary to analyze not only its binary structure but also its narrative structure – the progression of event and the resolution of conflicts. The classic western is divided into sixteen narrative functions. Those are: 1. The hero enters a social group. 2. The hero is unknown to the society. 3. The hero is revealed to have an exceptional ability. 4. The society recognizes a difference between themselves and the hero; the hero is given a special status. 5. The society does not completely accept the hero. . There is a conflict of interests between the villains and the society. 7. The villains are stronger than the society; the society is weak. 8. There is a strong friendship or respect between the hero and a villain. 9. The villains threaten the society. 10. The hero avoids involvement in the conflict. 11. The villains endanger a friend of the hero. 12. The hero fights the villains. 13. The hero defeats the villai ns. 14. The society is safe. 15. The society accepts the hero. 16. The hero loses or gives up his special status. (48-9) Poststructuralism and popular movie Poststructuralists reject the idea of an underlying structure ultimately determining the meaning of a cultural text or practice. For poststructuralists, meaning is always process, a momentary stop in a continuous flow of possibilities. Jacques Derida (1973) has invented a new word to describe the divided nature of the sign: meaning both to defer and to differ. The sign is made meaningful for Saussure by being different. Derrida adds to this notion that meaning is also always deferred, never fully present, always both absent and present. Jacques Lacans poststructuralist account of the development of the subject has had an enormous influence on both cultural studies and film studies. Lacan takes Freud’s developmental structure and rearticulates it through a critical reading of structuralism to produce a poststructuralist psychoanalysis. According to Lacan, we make a journey through three determinate stages of development. Those three determinate stages are: 1. mirror phase 2. the fort-da game 3. Oedipus complex Laura Mulvey’s (1975) work is in part an attempt to appropriate the poststructuralist psychoanalysis on Lacan for a feminist film criticism. Using Lacan, she constructs an analysis of how popular cinema produces and reproduces what she calls the male gaze. The inscription of the image of women inthis system is twofold: she is the object of a male desire, and she is the signifier of the threat of castration. A particular problem for cultural studies is Mulvey’s account of the audience as purely textual- a homogenous and passive production of the text. There is no room in Mulvey’s theory for social, historical subjects who arrive at the cinema with a range of competing and contradictory discourses, which confront and negotiate with the discourse of the film.

For the Benefit of the Child Essay

Jonathan Swift’s â€Å"A Modest Proposal† – applied to modern times – is focused on the idea that distribution of wealth is necessary for the future of the child living on welfare. But, what if there is very little or no money available to the child (through the government) to pursue his or her studies? The poor child, if he or she goes to school, would lag in the classroom for the reason that his or her parents cannot spend sufficient time to teach him after school. Children are applied to menial jobs, too, especially in the developing world. The developed world has had its indecent share of child labor in the past. When Swift’s â€Å"A Modest Proposal† was first published, there were far too many problems facing the child in the now-developed world. Although many of those problems were resolved as education yielded dividends in the now-civilized world – there are problems facing the poor child still. These problems are not limited by space and time. It is therefore essential to consider the problematic issues facing the poor child in the modern world. This exercise is meant to increase our timeless appreciation of â€Å"A Modest Proposal. † After all, poor children around the world continue to face the troubles confronted by the poor child of Swift’s time. George Orwell was correct when he wrote that â€Å"All animals are created equal but some animals are more equal than others,† actually referring to human beings whom scientists refer to as animals (5). Throughout the history of humanity, people have generally known that they were created equal. And yet, there have been separations, discriminations, dissimilarities, and inequalities, for the reason that God, Nature or Evolution – depending on what we choose to believe in – did not grant equal abilities, talents, and gifts to all human beings. Some men are richer and more intelligent than the others. Some are born deaf, dumb, and blind. And, some must rely on income support because they just cannot beat poverty on their own. But, what if income support is insufficient to meet the child’s intellectual needs? What if he or she is potentially brilliant but cannot do so well in the classroom because his parents cannot buy him books to read in the home? According to the United States Bureau of Census, the most recent poverty rates of children are higher than ever. A large percentage of children in the classroom are coming from low socioeconomic households. And, a huge amount of research has shown that a child’s socioeconomic status affects his or her intelligence level as well as academic achievement (Milne and Plourde). Vail writes that children from high poverty environments â€Å"enter school less ready to learn, and they lag behind their more-affluent classmates in their ability to use language to solve problems (12). † What is more, children’s socioeconomic status has been found to affect their consistency of attending academic institutions, in addition to the number of formal education years they eventually complete. Many researchers believe that there is a positive correlation between socioeconomic status and academic achievement. Still, Caldwell and Ginther have reported that â€Å"[w]hile low-SES is highly correlated with low achievement, some low-SES students are academically successful (142). † Then again, the words ‘vicious cycle’ are often used when poverty is discussed. In a groundbreaking ethnographic study, Milne and Plourde discovered that children from low socioeconomic households who do well at school have parents who make sure that their children have educational materials available at home. All low socioeconomic families with children who are high achievers at school have books and writing materials for their children at home, even if these families have to rely on support systems to supply them with educational materials. What is more, these families have time allotted every day for their children to engage in academic activities, including homework, with their parents’ participation. These families also believe in monitoring the use of television by their children (Milne and Plourde). All of the mothers in this study had at least completed tenth grade in school, and expressed that they would like their children to know the importance of education too. The parents of these children openly talked about the importance of education with their children. Finally, they all agreed that they did not want their children to believe that schooling was an option. Rather, education was considered a necessity in these homes (Milne and Plourde). All the same, such families are few indeed. Not all poor children have mothers that show interest in education. Similarly, a poor child’s needs may be disregarded completely if his or her parents are alcoholics that use up all income support on liquor. After all, there are frustrations in the poor child’s home, and these may take the form of drug abuse or domestic violence. If not, a poor child’s parents may send him off to work. Swift’s scenario for the poor child may take another shape in India, for example. In that part of the developing world, poverty is intense, with 41 percent of the world’s poor. So therefore parents encourage their children to work instead of going to school. The policy of the Indian government on child labor has evolved over many years. The country did not find it possible to ban all forms of child labor at once, seeing that working children contribute greatly to household income. Besides, the country finds that children contribute to economic growth, being the cheapest labor force (Krueger and Tjornhom). As mentioned previously, child labor laws took time to develop in the now-developed countries, too. Children were recognized as economic assets before regulations stepped in to either stop the employment of children altogether or vastly reduce their representation in the labor force. As an example, Bradbury, in her book, Working Families: Age, Gender and Daily Survival in Industrializing Montreal, takes the reader down Montreal’s streets and into the dwellings of working class families who helped shape Canada’s industrial revolution. The lives of working men, women, and children have all been documented (Bradbury). If Swift’s child enters their lives, he or she would be a welcome part of the working family described by Bradbury. Likewise, McIntosh, working at the National Archives of Canada, has produced a well-documented book on child labor during the 19th and early 20th centuries: Boys in the Pits: Child Labour in Coal Mines. The book is an exploration of the history of boys between the ages of 8 and 15 who labored hard in the mines and were known only for their work. Such children may also join Swift’s circle of little friends in â€Å"A Modest Proposal. † The fact remains that children continue to be disproportionately hurt by poverty in our time – of sports cars, rockets, and lots more. If properly trained, many of the same children may add great value to our world. But, there are problems such as poverty and illiteracy that refuse to go away. No matter how one tries to attack poverty, it takes a U-turn to complete its cycle after cycle. Swift’s â€Å"A Modest Proposal† takes such a dismal view of poverty with an electrifying hope, which the author displayed through satire. On a similar note, it is possible to suppose that the vicious cycle of poverty would break once and for all, at some point in time, for all poor children of the world. Regardless of our beliefs about the reasons for poverty, the government has shouldered the responsibility to care for the poor by spending a part of its spending budget on income support programs such as social insurance, public assistance, and work/employment programs. In order to raise the standard of living of the poor, the government also considers education as an essential social welfare program. Still, there are poor children with parents that refuse to buy them books and other educational materials for use at home, even though the government is providing them with income support. What should the government do in order to break this cycle of illiteracy and poverty combined? – Perhaps a paradigm shift is in order. To provide for and educate every child, it is the government’s responsibility to educate every parent. Perhaps it would take the advertising industry to work alongside the government to boost sales of books instead of booze. For the benefit of the poor child, many changes are called for. Works Cited Bradbury, Bettina. Working Families: Age, Gender and Daily Survival in Industrializing Montreal. Toronto: University of Toronto Press, 2007. Caldwell, G. P. , and Ginther, D. W. â€Å"Differences in learning styles of low socioeconomic status for low and high achievers. † Education (1996), 117, pp. 141-148. Krueger, Dirk, and Tjornhom, Jessica. â€Å"Economic Inequality and the Emergence of Child Labor Laws. † Discussion Paper. Stanford Institute for Economic Policy Research (Aug 2002). 11 Nov 2008. . McIntosh, Robert. Boys in the Pits: Child Labour in Coal Mines. Montreal, Quebec: McGill- Queen’s University Press, 2000. Milne, Allison, & Plourde, Lee A. â€Å"Factors of a Low-SES Household: What Aids Academic Achievement? † Journal of Instructional Psychology (Sep 2006). Orwell, G. Animal Farm. London: Secker and Warburg, 1945. Vail, K. â€Å"Grasping what kids need to raise performance. † The Education Digest (2004), 69, pp. 12-25.

A Troublesome Property: Master-Slave Relations in Florida, 1821-1865 Essay

  In the excerpt, â€Å"A Troublesome Property: Master-Slave Relations in Florida, 1821-1865, the author, Larry Rivers, focuses on the interaction between bondsmen and masters in Florida. It entails the theory that the master might claim the body of his property but could never quite dominate his or her soul. The state of Florida was one that differed in several aspects from other states in the old south which it made known as a free state. There were no slave laws and thus, it was considered a safe haven for many runaway slaves and the Seminole Indians. Due to the fact that there were no slave laws, the slaves often rebelled against their masters. As a result of such rebellions, there was a discipline problem that led many owners to perceive their slaves as â€Å"a troublesome property.† The three areas that the slaves had trouble with their owners were religious behavior, interpersonal relations, and work. With regards to religion, many slave owners, such as, Zephaniah Ki ngsley and Judge Wilkerson believed that religious expressions were a form of independence and would threaten slave control. They believed that their slaves’ would become more empowered and have more bravery and be more difficult to handle and more disobedient. However, other slave owners believed that it should be used as an instrument of control. When slaves were actually able to attend Christian services, it was by a white minister who taught them to obey their masters in order to be saved by God. However, if they disobeyed them, they would not be saved, but destined for damnation. Another aspect, in which there was controversy, was with interpersonal relations. Slave owners believed that if the slaves were married and maintained a family that it would lead to good behavior and higher productivity. Yet, there were many slave owners who did not want their slaves marrying other slaves from different plantations. Nor did these slave owners want their slaves having other slave s visit them or vice versa. The only reason that those slave owners eventually complied is for the fact that the number of male slaves on certain properties began outnumbering the number of female slaves. Slaves were then only allowed to marry if they vowed to remain loyal to their masters and kept working efficiently.   The  work patterns of the slaves were another aspect that caused controversy. The legal system that gave planters absolute power was said to not ensure effective control of the quality or quantity of work performed. Slaves often resisted and insufficient supervision intensified problems. As a result, Slave owners were forced to compromise with the slaves; allowing slaves to report to work after sunrise and to work under less-immediate supervision than other plantations had. Gang systems were also implemented to increase the efficiency and productivity of the workers. Nevertheless, many slaves were performing poorly, resulting in the decision of severe punishments and threats of being sold. When that failed they resorted to positive inducements which included; extra days off during the holidays, additional food allotments, additional free time, or money. In my opinion, I believe the information provided was very insightful. Rivers gave an in depth understanding on the relationsh ip between the slave masters and the slaves. It was very rewarding to know that not all slaves were submissive to their slave masters but rather many stood up for what they believe in. I commend all the slaves that were brave enough to risk their own life’s to practice their religion the right way in secret. They knew what the repercussions would be harsh but they had to fight for what they believed in. I also want to praise the brave men and women who chose to fight back, like Douglass Dorsey who tried to poison his master after witnessing how brutally his mother was treated. The slaves used what they had to their advantage leaving the slave owners no other choice but to bargain with them; this is an epitome of how standing up for what you believe in can make a difference.

Security Automation in oil and gas company Assignment

Security Automation in oil and gas company - Assignment Example In 2002 the National Research Council also emphasized the importance of research for systems that can guarantee security in the oil and gas industry (National Research Council 2002). This study would focus on the Security Automation systems used in the oil and gas industry, as these systems have been found to have a critical role in increasing security in the industry’s firms. I have been motivated to do research on this topic mostly because of the following reason: the security problems reported in oil and gas companies are many; the firms producing SA systems have tried to develop products that are effective in controlling the industry’s security risks. However, so far, the limitation of these risks has not been secured. I believe that this study could help the industry’s firms to locate effective security tools. Also, the study could help me to increase my knowledge on the needs and challenges of the firms operating in the oil and gas industry. My studies, so far, are related to computing; my involvement in a research project related to the practical use of computing systems would help me to become more competent in managing these systems in different operational environments. The topic of this study focus on a ‘researchable problem’ and not to a ‘personal problem’ as this view is based on the following facts: a) the security threats for the firms of oil and gas industry are many, b) most of these threats cannot be appropriately controlled due to the failures reported in the security systems used in the industry’s firms and c) the importance of this problem has been highlighted by organizations, as explained in the first section of this proposal, but also by academic researchers. In other words, the potential involvement of SA systems in the oil and gas industry is an issue related to the daily operations of all the industry’s firms; it is not an issue that affects an individual at personal level. The ‘Scientific method’ of research is

Crosscultural Studies Essay Example | Topics and Well Written Essays - 3000 words

Crosscultural Studies - Essay Example This is a healthy practice since it has led to blending of cultures which has enabled effective understanding of each other. However, since September 11 attacks in the United States and the terrorist attacks that followed in the United Kingdom, teachers and students of Arabic origin are facing a different kind of life in these institutions. According to Al-Djazari (2005), there has been a lot of reported discrimination in schools against people of Arabic origin in these schools. It is with the understanding that culture integrates people together through cultural exchanges that we are left to wonder what is causing this purported discriminate. Many people of Arabic origin are mainly Muslims. According to Ghulan Sarwar (2007), Muslims form the largest religious minority in the UK and are confronted by problems of development, maintenance and adherence to their faith. The influence of western culture is eroding the adherent to Islam culture by the young Muslims students and teachers in learning institutions According to Lewis Phillip (1994), the issue of discrimination of teachers and students in the institutions of learning is a serious issues. This is with the understanding that, learning institutions are the centre for cultural exchanges in any country. Learning institutions are the leading centres of cultural research with enable integration of culture. If culture integration is hampered at the learning centre, it is very much likely that it will spread to other spheres of life. It is of vital importance to investigate teachers and students because they are mostly the ambassadors of cultural exchanges in many countries. Most people will travel to work and learn and it is through education and work that people integrate. Purpose of the study The study aimed at investigating the cross-cultural issues that affects Muslim teachers and students in United Kingdom schools. It aimed at exploring how Arabic teachers and students interact with other workers and students in these schools. It also sought to look into the issue that affects their participation in these institutions and their life in general. It looked to investigate the extent to which cultural integration affects relationship of the entire community. Objective of the study a) To investigate the importances of cultural mix up in learning institutions in the United Kingdom. b) To investigate current issues affecting Arabic teachers and students in institutions of learning in the United Kingdom c) To investigate the extent of discrimination in education institutions in United Kingdom Research questions a) Which is importance of cultural mix in learning institutions in the United Kingdom b) Can Arabic students and teachers adapt foreign cultures c) Has Arabic culture created any impact on cultural change of others in the learning institution d) Do Arabic students and teachers face difficulty studying in English language e) Are teachers and students from Arabic world are discriminated on ground of their cultural practices and religion f) Which are the other current and most pressing issues that are affecting teachers and students of Arabic origin sin learning institutions in United Kingdom METHODOLOGY Research group and sample size The research group under study was mainly teachers and student in major learning institut

How the brand portfolio adds value to their stakeholders Essay

How the brand portfolio adds value to their stakeholders - Essay Example (BBC News, 2008) In relation to the success of Zara, the importance of branding as well as the impact of the Zara’s branding strategy as a Fashion Clothing Company and within the Market Environment of the global fashion industry will be analyzed followed by discussing how fashion branding affects the customers’ perceived quality and value with regards to Zara as a company and the company’s loyal customers when purchasing and using a wide-range of Zara’s clothing line. Upon discussing the impact of branding over the company and customers’ image, the most recent branding theories which has existed between the years 1996 to 2008 will be compared and contrast. Based on the identified list of branding theories, its relevant application to a wide variety of international fashion business including the scope and scale of fashion branding within the European fashion market and the global context will be thoroughly discussed. As part of the conclusion, ways in which brand portfolio adds value to the stakeholders of Zara will be tackled Fashion industry has a very saturated market all over the world. Because of the tight competition in the global fashion industry, the need for clothing companies to develop and promote a successful brand has been considered as one of the key factors behind the success of a clothing company. According to King (2008), branding is more than just choosing a corporate name and advertising it in the newspaper. Basically, a successful brand is not limited on developing familiarity on the part of the company’s target consumers. It should make the company’s target consumers feel special when being associated with a brand. With the use of effective advertising and marketing strategy, the marketing manager of Zara is able to create brand equity which increases the brand popularity. For this reason, brand

Security Case Study Example | Topics and Well Written Essays - 1250 words

Security - Case Study Example As technology grows, it has become much easier to work. You can store a lot of information and retrieve it very fast at the touch of a button. Well, this has brought to end the carrying of books and pens to meetings. This trend has also been picked up by hotels. They are introduced touch pad registers to manage their work efficiently and easily. A fast food franchise introduced touch pad registers. They issued each register with a password and a user ID to log into the system. It allowed them to input their passwords four times before the system locked. With time the system became harder to operate. The touch pads became greasy and some of the of the workers forgot the passwords. The system was a good idea, but it had several flaws in its design. The fact that this system needed a password and a user ID to log in, it became a problem when the workers forgot their passwords. When a worker entered the password there times unsuccessfully the system locked itself and needed the managers card to reboot the system. In cases where the manager is not present it would be impossible for the workers to use the system. It took some time for the system to reboot. This lost time could translate to looses. If a worker for the password and asked another worker to log in so that they could use the system, it will take it hard for the employers to track the activities in the fast food franchise. This was the main aim of introducing the touch pad register. The issue with the workers forgetting passwords was because of the keyboard layout. The managers complained about the time that it took to reboot the system. If the shift of a worker ended and they did not log out the system, it needed the manager to reboot the system that took a long time to do. The accumulation of grease on the touch pad made it harder for the workers to input their details. This is because the touch pad did not have any protection against the grease. With all these

Response paper week 9 Essay Example | Topics and Well Written Essays - 500 words

Response paper week 9 - Essay Example The call for transparency requires companies to account for their environmental and social impacts (Natrass and Altomore, 1999). The questions addressed in john’s post help to tackle the topic adequately because they cover a lot about the topic. In their book, Green to Gold, Esty and Winston point out that companies can generate lasting value, minimize costs, reduce risks, and increase revenues if they engage in sustainable practices. Sustainability is best achieved by companies that embrace environmental responsibility, care for the triple bottom line, and improve their reputation. Esty and Winston emphasize on companies being responsible with regard to the environment in which they operate, that is, cleanliness and social well being. Natrass, Hawken and Altomore insist on the cyclic principle, that is, how waste can be recycled to avoid environmental pollution. Corporate accountability is well covered by Epstein (2008). I work St. Jude Medical Inc . where the employee of the week is rewarded for exceptional performance as a motivation towards strategy achievement. The company sponsors the best student of the year in the community for further studies. I like the way Soosai has addressed the role of employees who are not in the leadership position in pushing sustainability initiatives. Many constituents have a legitimate stake in company activities calling for a variety of interests and opinions required in developing sustainability strategies. A company’s long term value is largely influenced by the expertise and commitment of the employees. Since subordinates are part of drivers of sustainability performance, leaders can use feedback loops to evaluate and improve corporate strategies. Educated and trained individuals are better sensitized to sustainability issues. I do not agree with the referencing of Lovins and Hawken. In their book, Natural Capitalism, the authors assert that

How Does Learning Occur Rewards, Incidental Learning, Meaningful Term Paper

How Does Learning Occur Rewards, Incidental Learning, Meaningful Learning, and the Role of Emotions - Term Paper Example The conclusion from this review states that students and scholars in the field of education have numerous questions concerning the essence of learning, its process, effects and implications for children and adult learners. Much has been written and said about the ways in which learning occurs; yet, learning still lacks a single, uniform definition and conceptualization in science. Consequentially, the multitude of instructional and learning strategies continuously increases. On the one hand, â€Å"learning is a conceptual and linguistic construction that is widely used in many societies and cultures, but with very different meanings, which are fiercely contested and partly contradictory†. On the other hand, learning encompasses a multitude of concepts, contexts, aspects, factors, and events that are heavily influenced by learners’ personality, cultural and ethnic backgrounds and require that education professionals adjust their strategies to meet the unique needs of inf ant and adult learners. More often than not, future educators ask questions concerning the process of learning, the role and place of rewards, the nature and criteria of meaningful learning, as well as the role of emotions in successful learning. All these questions are answered in this paper. One of the foundational questions of learning is how to reward students and whether at all it is worth praising and rewarding students for their achievements. Another question is how learning occurs and how rewards relate to the process of learning. Here, the words of Paul Chance, a famous writer and professional psychologist, reflect the true essence of rewards in the context of learning: according to Chance (1992), teaching without extrinsic rewards is the same as asking students to write having their eyes closed. Extrinsic rewards can be extremely motivating, although their use in education is not without controversy. It would be fair to say that rewards should be balanced against the goal of learning and expected outcomes. In other words, rewards benefit learning only when they are used reasonably and economically. Hundreds of studies have demonstrated that the use of rewards has the potential to enhance the quality of all learning processes in the classroom (Chance, 1992). This is particularly the case of extrinsic rewards that come from an external source, for example, grades assigned by the teacher (Chance, 1992). In this sense, learning is a simple sequence of reinforcement and action: the teacher reinforces and redirects learning by telling the student whether or not he (she) has been correct, good, excellent or right (Chance, 1992). At times, even a smile is enough to show that the student is moving in the desired direction and has all chances to meet the predetermined learning outcomes. Yet, the debate over the usefulness and validity of extrinsic rewards continues to persist. Alfred Kohn is, probably, the most famous promoter of no-rewards education among chi ldren and adults. Kohn (1992) relies on the premise that rewards cannot reinforce lasting changes in human behaviors and cannot

Research Project Paper Example | Topics and Well Written Essays - 2250 words

Project - Research Paper Example Some of the most renowned products are Johnson’s baby products, facial wash clean and clear, Tylenol medications, Acurve contact lenses, as well as Neutrogena skin and beauty products etc. The company is planning to increase its market share and achieve the desired goals; for that matter, Johnson & Johnson analyzes its human resource management practices and policies in order to see which integral parts are performing well and what further improvements are required. This report audits the human resource management of Johnson and Johnson. HR Program aspects that seem to be performing well Employee diverse workforce: Johnson & Johnson has workforce from all parts of the world, speaking different languages, sharing different faith, religion, knowledge visions, customs and culture. This workforce is more than 115,000 employees who share different academic and educational qualification as well. The educational background varies from low level worker to highly qualified PhD scientis ts. (Foster and Kaplan, 2001, p.232) Johnson & Johnson credo being the precipitating factor for swift managing of this workforce and is also a reason behind its success. The workforce may differ in values and beliefs but the company’s credo ethical values seem to bind them as one unit which leads Johnson & Johnson towards success as a single collective workforce unit. Policy towards labor laws and regulations Johnson & Johnson labor laws have these main agendas: The minimum age to qualify for working at Johnson & Johnson is 16 and those who are 18 or under are not allowed to work more than 48 hours in a week. Giving proper rest to workers during work day and avoid maximum working hours for workers in order to maintain safety. Labor prison should be avoided in terms of bonded or forced manipulations of workers. Proper knowledge should be given to workers about the daily or hourly wages, if extra hours are required then, extra hour wages should be disclosed to worker before ini tiating work. Respects the rights of the workers and their decisions of joining or not joining the organization. No discrimination in terms of gender, health, religion etc. Respect the right of workers to bargain in a collective manner without illegal or collective manner. Threats in terms of brutal and sexual harassments should be avoided. The balancing work and family program: Johnson & Johnson started to make efforts for creating a balance in work and family program after taking an inspiration from a credo survey, which revealed the deficiency in commitment of Johnson & Johnson towards work and family program. As a result, balancing work and family program was put to practice. Learning services group: Learning services group was designed to assist operating units regarding workforce performance and towards the adaptability and adjustment of Johnson & Johnson culture. The main aim of this group is to offer quality management and help units to achieve quality and high standard prod ucts (Johnson & Johnson b). The live for life program: The desire of Johnson & Johnson is to have strong and healthiest workers in the world leads toward the idea of live for life. The program merely focuses on exercise, nutrition, stress control and non smoking assistance. Various programs were introduced which offered health and fitness awareness and issues related to health. (Johnson & Johnson a) Training and development with reference to the concept of i- lead: In order to get the

Alvin Plantinga and Pluralism Essay Example | Topics and Well Written Essays - 1500 words

Alvin Plantinga and Pluralism - Essay Example Religious pluralism can be seen as a policy or attitude that accepts the diversity of other religious belief systems, and their importance within the society. Religious pluralism can either be seen as a representation of the view that the religion of one individual is not the only source of truth. Pluralists believe that some other religions have an element of truth. Therefore, there is a need of referring to these religions and their values. This concept of religious pluralism has always existed since time immemorial. This is because the traditional societies used to worship many gods. An example is the leadership of the Roman Empire, which embraced the worship of many gods and other religions. The Roman priests used to borrow from other religious teachings, and incorporate them in their beliefs. For instance, the Romans worshipped Jupiter as the Supreme God. This was a supreme God of the ancient Greeks, and they referred to him as Zeus. Religious exclusivism, on the other hand, is a doctrine that teaches that only one religion is superior to other religions. It does not recognize or identify the principles of other religious beliefs. In its normative nature, exclusivism is the belief that the religion of an individual is superior to the religion of other individuals (Peterson, William, Bruce and David, 22). Exclusivists believe that the principles and teachings of other religions are wrong, and uncalled for. The exclusivist doctrine is always linked to the teaching of Christianity, Judaism, and Islam.

A Short Story Essay Example for Free

A Short Story Essay During Maytag’s final surrender to Whirlpool, appliance parts are now in surplus. As a result, the warehouse has been shipped an overabundance of parts. The likes of which we rarely see. Because the market has gone down in flames, the demand for appliance parts is sky-high. Thus we have a beautiful supply and demand ratio between our suppliers and our customers. Since no one has the capital to go out and purchase a brand new washing machine or refrigerator, in spite of Obama’s Energy Star credit stimulus, more and more appliances are being serviced. This allows servicers to keep in business and increase profits. Their increase in business requires that they purchase more parts from us, of which we are consistently replenishing due to the business deals made by our suppliers. Thus the servicer is never thrown into hysteria over a lack of parts. Thus we keep in business. Thus we keep our jobs. We even manage to allocate overtime on occasion. I know all this because the warehouse hides nothing from me. The warehouse needs me. The warehouse is me. Or else I’d like to think. By the end of the shift we are all manifesting the last of the packages that are to be shipped out via UPS and FedEx. The trailers are closed. The semis drive off. The workers go home. I stay to close shop. I print the manifest reports and shut down the computers. I record our shipping quantities and turn out the lights. The doors are locked, the security enabled. I shut the last door before I stroll to the bus stop. The driver sees my monthly pass purchased online at the warehouse’s very own computer, addressed to my own PO box. The driver lets me on. There are a couple of folks onboard. One works at Chili Works not too far from the warehouse. The other is a Wal-Mart employee. We are all considered workers of the underclass. The only difference is that I have approximately ten grand in my savings. Most people are ten grand in dept. Of course, not too many take microeconomics as seriously either. When my girlfriend cheated on me and insurrected herself from our apartment, I decided to take control of my cash. I realized that I was spending nearly six thousand dollars a year in rent money. When the lease was up, I took the capital gained from the security deposit, including the five dollar interest they were required to give, and invested in a bicycle. Of course, I invested in the bicycle after I totaled my Pontiac grand prix. I did this because for the next year I would have to spend three thousand dollars in car payments and two-thousand dollars in gasoline. The insurance forked me four grand. At this point I was a bit of an alcoholic anyway so I decided that the car was an opportunity cost. If I wanted to continue to go to the bars each night and have my juicy burger and tray full of cigarette butts, I would need to sacrifice the Pontiac. This capital was generally inadequate when compared to my personal entrepreneurship. My taverns, my coffee and reading clubs, my model-crafting. I’m getting to the point at which I can sell World War II naval ship recreations for a profit. No one would know my storage cell housed the Battle of Midway. Then there are my books that I buy and sell later to used book stores. It may be cheaper to go to a library, but the city doesn’t give cards to homeless folk. Still, I manage. The only real resources I depend on is my own personal entrepreneurship, my labor, and the permanence of the land. The capital built up over the years is strictly a luxury. Since my supply of bar beverages is at a constant growth, the supply of such beverages usually comes at a low cost. More and more I see laid off engineers and factory machinists come night after night, drowning their miseries away. Winter approaches, so the construction jockeys are hitting Bourbon Street like an army from hell. Meanwhile, the bars are ordering more and more of their stock. More than probably necessary, as I feel they have built a surplus. Everyday I see trucks stocked with Miller products and Coors make dock. By Tuesday night the bartenders are giving drinks away, they have so much. If their bands of laid-off workers don’t make a buck soon, the bars will start to run into a massive deficit without having a stable consumer base. An unemployed man can only spend for so long. Still, I reap the benefits. And if ever there is a time when someone may ask me why it is I chose my life without shelter; perhaps an intrigued lady aroused by such mystery or a confused little boy who was always taught to work with what they got; I shall tell them both that I live in the market of the free. My entire essence is dedicated to what I want and how accessible it is to make such an acquisition. Everything else is simply an unnecessary expenditure.

Adamantinoma of the Right Tibia Case Study

Adamantinoma of the Right Tibia Case Study INTRODUCTION: Adamantinoma is low grade malignant tumor of fibroblast origin. Also called as primary epidermoid carcinoma of bone, malignant angioblastoma or epithelial tumor of bone. It was first described by Fischer in 1913.1 It represents less than 0.4% of all malignant bone tumors.2 The exact origin of adamantinoma is unknown, the classic variant is composed of epithelial cells and osteofibrous components. It is more prevalent in men than in women, ratio being 5:4. The common age of presentation is in the second decade, though it can vary greatly between the second to fifth decades.3 The common site of occurrence is the ramus of the mandible. The other uncommon locations include shaft of long bones (97%), mid-shaft of tibia (80%-85%).4 Other rare locations includes the humerus, ulna, femur, fibula and radius but ribs, spine, metatarsal and carpal bones.5 The characteristic features of adamantinoma is slow, gradual development with high chances of local recurrences and also metastases to lungs .6 In this case study, we have presented a rare histological acanthomatous variant of adamantinoma of the right tibia with metastases to the right inguinal region. CASE REPORT: A 45 year old male patient presented with history of pain in right leg since 3-4 months, insidious onset, gradually progressive, aggravated on exercise, relieved on rest and medication. Later patient had no relief on medication. There was no history of trauma or fall preceeding to onset of symptoms. The patient also complained of swelling in the right groin since 1 month, without pain. On examination, the patient was stable. Local examination showed, a swelling of about 5X3cm in the upper end right leg, tender, well defined, hard in consistency, smooth surface, involving the right knee joint line. There was restriction of movement, but range of movements was present. Examination of right inguinal region revealed a 7X6cm firm, non-matted mass, immobile, non-tender, non-reducible, non-pulsatile mass. Local examination of penis, scrotum, anal canal, hernia orifices was normal. Baseline investigations were done, all the haematological parameters were normal, ultrasound abdomen and chest radiograph was normal. Plain radiograph of right tibia showed large central lytic lesion with sclerotic margins, involving the upper end and shaft of tibia without involvement of right knee joint. Supra-patellar amputation of right leg with right inguinal and right external iliac nodal dissection was done. Histopathological examination of the mass was done. The reported was suggestive of acanthomatous adamantionoma. The features are as described, central area of squamous cell nests which were well differentiated with keratinization surrounded by a rim of myxoid cells. Further immunohistochemistry(IHC) study was done to confirm the diagnosis. IHC was also consistent with the diagnosis and confirmed the diagnosis. Positivity was found for cytokeratin(CK), EMA, CK-19, CK-5, CK-6, P-63, and Ki-67 and vimentin. Also metastases to right inguinal lymph node was confirmed. DISCUSSION: The first bone tumor with epithelial characteristic was reported by Maier in 1900, later in 1913 Fischer termed it as adamantinoma. It is more common in men than in women. The age of presentation varies between the second to fifth decade. The uncommon sites includes the shaft of long bones(97%), of which the mid-shaft of tibia being the most common site(80-85%). The symptoms at presentation include pain with localised swelling. Swelling is the most common symptom. Pain may be present due to history of repetitive trauma associated with adamantinoma.7 Adamantinoma is low grade malignant tumor, and can metastasize to loco-regional nodal areas and to lungs at presentation. The patient in the case report was also a middle aged man in the fifth decade with pain and swelling in the right tibia since 3-4 months and swelling in the right groin. Three theories have been proposed for the source of cell of origin, 1) epithelial, 2) angioblasts, and 3) synovial tumors from uncommon ectopic sites. This was done because the tumor tissue is composed of both epithelial and osteofibrous components.8 In different combinations, different patterns are formed. On microscopy, the commonest form is the classical variant, followed by the osteofibrous pattern. In the classic variant, the types are basaloid, spindle cell, tubular, and squamous patterns. In the classical variant, central epithelial component with surrounding zone of fibrous tissue containing few immature trabecuated bone components are seen. In the osteofibrous variant, cental area of fibrous tissue, surrounded by peripheral zone of epithelial components are seen. Spindle cell variant is most commonly seen with recurrent lesion and metastatic lesions. The typical findings of classical variant were consistent in our case as well, which showed a well differentiated keratinizing pattern of squamous cell nests surrounded by a rim of myxoid cells. Immunohistochemistry exhibits positivity for both epithelial and osseous elements. Fibrous components are positive for vimentin. Epithelial components show positivity for cytokeratin(CK) 5, 14, 19; rarely positive for CK 1,13,17. It is usually negative for CK 8 and 18. Also shows positivity for epithelial growth factor, fibroblast growth factor, fibroblast growth factor receptor. Our case had features as described, also positivity was found for p-63, Ki-67 and CK-6, which favour our diagnosis of acantomatous adamantinoma. Genetic studies reveal chromosomal abberations on chr 7,8,12,19.9 Also aneuploidy has been associated with epithelial components.10 There is loss of heterozygosity of p53 gene. Rarely,(11;22) translocations have been reported in case of adamantinoma, and is termed adamantinoma-like ewing’s sarcoma.11 11;22 translocation is not seen is in adamantinoma. Radiological investigations include radiographs, computer tomography(CT), magnetic resonace imaging(MRI). All the modalities are necessary not only to confirm the diagnosis, also to define the extent of involve and the aggressiveness of the tumor. On plain radiographs usually eccentric, lobulated, cental lytic lesions with a peripheral sclerosis is present in the diaphyseal or metaphyseal ends of long bones. These lesion tend to appear on tibia with a typical picture of soap-bubble appearance.12 CT shows osteolytic lesion in the bone. MRI is the investigation of choice. It helps not only in defining the extent of cortical involvement of bone, soft tissue involvement, but also helps in ruling out other etiologies such as ewing’s sarcoma, adamantinoma, osteosarcoma, metastatic disease, fibrous dysplasia of bone.13 The typical features as described in the literature was true in our case as well. Treatment of adamantinoma has no definitive guidelines. Excisional biopsy is preferred rather than curratage of bone. Curratage of bone is associated with recurrence’s, upto 30% recurrence has been reported with curettage.14 Radical excision of the bone is associated with better outcome and prognosis. Limb salvage procedures include en-block resection, followed by reconstruction of the bony defect which includes vascularised or non-vascularised bone grafts, custom made protheses, intercalary allografts and distraction osteogenesis.15 When limb salvage is not possible, amputation is the definitive treatment of choice. The incidence of mortality with adamantinoma is about 17%, and increases to about 20% when pulmonary metastasis is present. In our patient work up was done and right supra patellar amputation was done, with right inguinal and right external iliac lymph nodal dissection was done and histopathological examination further showed metastases to right inguinal region.

Case Study Report For Tyrrells Potato Chips Marketing Essay

Case Study Report For Tyrrells Potato Chips Marketing Essay Tyrrells Potato Chips has had a big success in Britain since 2002. In 2002, Will Chase find the best production method for the special chips of Tyrrells Potato Chips. 8 years later, Tyrrells Potato Chips has attracted a lot of fans. Tyrrells Potato Chips also kept its profit increase the 8 years. In the report, I will try to find the best way for Tyrrells Potato Chips to develop new customers without either changing or losing the perception of it products coming from a Herefordshire farmer. I will give a marketing strategy and some actions to develop the long term customer relationship. I will try to explain the success of Tyrrells Potato Chips in a declining potato crisp market. I will also explain the relationship marketing of a declining potato crisp market and I will finally try to give a plan for Tyrrells Potato Chips for its communications tools to develop new customers. How to develop and grow its customer base amongst customers from the higher social grades, without either changing or losing the perception of it products coming from a Herefordshire farmer? I have see the website of Tyrrells Potato Chips and learned the process of the production of the chips. The success, for Tyrrells Potato Chips, I think is the sustainable development of the chips. Will Chase has found the best soil, the best weather to grow potatoes. He also knows the expertise of making the healthiest chips. Meanwhile, he has the cycle system of making use of the used water. This is the most attractive points for the customers. One is that the chips are specially made, in a more flavor and healthier way. The other one is that Tyrrells Potato Chips has the sustainable development plan. The whole process of making seed to food all has the sustainable principle. Since people are becoming more and more interested in environmental protection and sustainability, sustainable development of a company is a very good example to attract more customers. From the above discussion, I have an idea that Will Chase can find a place to grow potatoes. This place has the same conditions as in Herefordshire farmer. Then there are nice weather, water, soil and nearby facilities that can help Tyrrells Potato Chips to deliver. There are many places in Britain that has nice weather for plants. There are several ways to find the best places. Firstly, find the place that can grow the same potato in Tyrrells Potato Chips. Will Chase can find Tyrrells Court Farm, so he can find another Tyrrells Court Farm. This is quite possible. Secondly, there are different kinds of potatoes, so to find a place that can grow another kind of potato, and can make the same effects as Tyrrells Potato Chips is a very good choice. This is also a way for Tyrrells Potato Chips to develop more different products. If we use the first way of find another Tyrrells Court Farm, Will Chase can set up another Tyrrells Court Farms in all Britain or other countries. This method is called the copy of Tyrrells Court Farm. So the development plan of Tyrrells Potato Chips is to copy the same mode in the town. For example, after detailed research and experiment, Will Chase find Tyrrells Court Farm NO.2 in a place in Britain. The first step for him to do is try to promot for the products in the region and do a market research. If the market test is good, then he needs to try to set up the factory and at the same time set up new stores in the nearby places. The growing process of the stores and the factory is almost like Tyrrells Court Farm and its nearby stores. This is like the copy of the whole mode in London, and there will be more different regions. If Will Chase use the second method, there are more risks. He needs to spend much more on research and development of new products. The problem will be find the same potato seed and the nice growing environment and at the same time keep the tradition of healthy and sustainability of Tyrrells Potato Chips. But this method can give more fresh ideas to Tyrrells Potato Chips. New ideas can have more influences on development of Tyrrells Potato Chips. This is also workable, especially in other countries. Because different countries has different growing environment for different potatoes. This method can help Will Chase set up some new regions in places with different weather, soil and natural environment. The above two methods can be used together. This can maintain the customer of wealthier and old customers. I suggest that Tyrrells Potato Chips should use tailor-made marketing strategy to attract more high social class customers. Tailor-made strategy means that for different big customers, if they order a certain quantity, there can special chips for them. This can increase the interest of high class customers. Young people and those middle-aged people love to show themselves and be different. This tailor-made strategy is a good way to attract more customers, not only old and wealthier people. If the idea can attract them to learn more about Tyrrells Potato Chips, they will like to eat Tyrrells Potato Chips because Tyrrells Potato Chips show their special social status, their care about the environment and their care about their health. What specific sales strategy and structure might Tyrrells Chips employ eventually, to further develop long term customer relationship and equally long term value with its customers? No matter what sales strategy Tyrrells Chips choose, one important thing is find the right market and find the right customers. Right now Tyrrells Chips has mainly old and wealthier customers, and in order to expand customers, the high social class is a target. The trend of a healthy and sustainable Tyrrells Chips is right choice. The history of potato chips have show the life change of British people. People love the flavor of potato chips. But later they found it unhealthy. Potato chips make people become fatter and fatter. Obesity becomes a serious problem for people, either old or young. As edited by BBC, the trend for healthier chips and crisps is the future way for potato chips industry (online). The supplies of healthy and sustainable potatoes are solved by choosing the right place as the Tyrrells Court Farm. Use the same production method or come new methods, the products are ready for customers. Later is the problem of sales and marketing team. The key for Tyrrells Chips is to develop long term customers and keep good relationship with them. Thus I suggest a relationship marketing for the old customers and tailor-made marketing for new young and middle-aged customers. Tyrrells Chips is a high brand. People buy its healthy and sustainable products as well as the services. Thus the branding activities are more important. Thus in sales and marketing function, marketing will be more important. Below will be the simple sales and marketing structure for Tyrrells Chips. In a region, there is one Farm provide potatoes, and different shops or supermarkets that sell Tyrrells Chips. Relationship marketing team is for the retention of old customers and introducing more new customers. Tailor-made marketing strategy is for expansion of new customers. Relationship marketing and tailor-made marketing should work closely with each other, because as pointed out in book Relationship Marketing for Competitive Advantage- winning and keeping customers, the referral of new customers from old customers are quite important and the relationship marketing lies more on the old customers. Sales team and support team are for the direct communication with customers. One Region with one Farm Relationship Marketing Tailor-made Marketing Sales Team in different stores or different channels Support Team including service team Relationship marketing is a method that can increase 50% customers without increase budget, according to Laura Lake (online). Nowadays more and more companies are competing with each other to win more customers, but not every one of them try to retain their customers. Customers give up buying the products because they felt the price was too high or unfair, they had an unresolved complaint, they took a competitors offer, or they left because they felt they are not cared (Laura Lake, online). Thus these are the keys for Tyrrells Chips to maintain good relationship with the old customers. Whats more, old customers can also bring new customers to the company and also become fans of Tyrrells Chips. It is almost like the mode of Amway products, but the real business is not the same. In this way, there will be more and more old and wealthier customers. Tailor-made marketing is new marketing method. Mars is a very big candy company. It has the tailor-made service for different customers. For example, Mars provide big corporations with special design candies for any use or weddings of different people. People can design by themselves or just choose some of the designs. The result is that Mars has really kept the high social class customers. These customers include some big companies and some people from a higher social class. Tyrrells Chips can also use the same methods. Healthy and sustainable chips are still the topic for Tyrrells Chips, but people can choose different healthy and sustainable way of eating chips. Each shop can open the tailor-made service stop and give ideas to different people. At the same time, e-marketing is a must. Since mobile phone and internet are the main tool for young and middle-aged people, to use e-marketing will be a nice choice. Relationship marketing, tailor-made marketing and a team with good service is my suggestion for the sales strategy and sales structure for Tyrrells Chips. And this will be a good way to maintain old customers and development new long-term relationship with different customers. 3. Critically evaluate the success to date of Tyrrells Chips in a declining potato crisp market. In the history of potato chips, it is the cause of obesity for people. Since 1950s, people became interested in this kind of oil food. All these years, people have found this led to obesity. And recent years people become not like potato chips because of health problems. Young people are quite influenced by potato chips and old people also. Walkers are todays market leaders in the UK, with sales topping an amazing 180million (BBC, online). But after the crazy of chips, people become realized the importance of health. Thus since last decade, there was a declining in potato chips market. But the trend for potato chips is always healthy. Will Chase succeeded because he has take the chance to develop individual and public healthy potato chips. Firstly, the chips made by Tyrrells Chips is healthy. Will Chase has the best farm to grow the potato seed. The best weather, the best soil, the best people take care of the plants. Then Will Chase has the best method to produce chips. His process was simply to cut the potato thicker so that it retained more potato flavor, kept its natural juices and natural starch. In the frying process the chip absorbed much less oil so produced a much healthier product. Finally, because of the near distance between customers and the farm, these chips are the fleshiest. This whole process has made sure the healthy chips. And Will Chase has made this known to every customer, thus it is quite popular among customers. Secondly, Will Chase has the sense of a sustainable company development. Will Chase quite concern the sustainable development. He has the cycle system in the farm to make good use of some used things, like soil, water, etc. All these chips are hand-made. This saves the energy of machines, which is quite sustainable. At the same time, Will Chase held many activities with different customers to promote the idea of sustainable development (see from the website of Tyrrells Chips). Will Chase make people feel the importance of protecting the earth. The biggest success of Tyrrells Chips, I think, is the right marketing way relationship marketing. Will Chase has attracted the wealthier and old people. These customers are quite loyal to their brands. Since old people are attracted, young people will feel more like it. Will Chase also has the long-term customer strategy. To develop Tyrrells Chips is also a long-term thing. Thus Will Chase try to hold all the old customers and try to develop more customers through these customers. This relationship marketing really helped Tyrrells Chips to be high-end brand with a very good concept, healthy and sustainable. This kind of marketing cause less money but receives much more effects. However, more and more chips companies are competing for the healthy chips market, and some of them also produced some new brands. Will Chase should be quite clear about the fast decisions he needs to take. Because there will be more and more healthy and sustainable chips made by other factories. Tyrrells Chips also have developed different taste to meet different customers needs. Tyrrells Chips is doing well right now, with different tastes and different packages. The next step for Will Chase to decide is to find the right track for Tyrrells Chips, not just expansion of customer. To maintain a long-term relationship with different customers is much more important. Tyrrells Chips relationship marketing and its importance Tyrrells Chips succeeded in providing healthy and sustainable chips to the group of wealthier and old group, and this success is due to the relationship marketing. Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions. (Wikipedia) In other words, relationship marketing focuses more on the long-term value of customers. And by using the customers, they can introduce more and more customers. It is reported that companies can increase their 50% sales through the long-tern customers. And at the same time they dont need to add any cost to their products. The declining of the chips market during the recent years. People are seeking some ways of new chips. Traditional mass production of chips can not meet the needs because people think that machine-made chips are fat, oily and not healthy. Mass produced chips aim at the common majority of people, thus to use a general marketing strategy is OK. But Tyrrells Chips has the concept of healthy from seed to product, thus it is special for some group of people. And since Will Chase is very pay attention to sustainable development, Tyrrells Chips in fact is a high-class chips. All in all, the product orientation of Tyrrells Chips thus needs a special marketing. Relationship marketing is a good choice. Firstly, relationship marketing for Tyrrells Chips can give Tyrrells Chips a higher-level brand. When customers get to know Tyrrells Chips, the first impression is that Tyrrells Chips is totally different from other chips. Tyrrells Chips is healthy from seed to product, Tyrrells Chips is hand-made, Tyrrells Chips is sustainable because it has the sustainable development system. And the most important is that Tyrrells Chips has wealthier and old customers. In other words, when old and wealthier people praise Tyrrells Chips, Tyrrells Chips is in fact very good. This is very useful when Tyrrells Chips want to expand its customer to another group. Secondly, customers referral shows the super quality of Tyrrells Chips. Amway has the traditional direct marketing strategy, and only people who know has the access to its products can buy their products. Thus Amway has a very good reputation among customers. Just imagine, if your good friend strongly recommend a product to you, and you really are in need. Will you buy it? The answer is YES. This is also the same with Tyrrells Chips. In 5 Steps to Relationship Marketing Success, the core for the relationship marketing is to set your mind at your customers, and as an expert, give any services or consultancy to your customers to meet their needs. In other words, services in relationship marketing is quite important. That is also why most of the sales people would like to keep a good touch with their key customers. Because keeping good relationship with old customers can bring more business. This is also the principle of develop new customers based on your 20% key customers. 5. New marketing communications tools that can help expanding customers for Tyrrells Chips There are many new marketing communication tools to choose. But for Tyrrells Chips, the marketing strategy is relationship marketing and tailor-made marketing, thus the tools cannot like the traditional tools, like newspapers, TV, internet, etc. and there cannot so massive advertising. The new marketing strategy should also be sustainable and use the least media to achieve the most effect. Firstly, in order to attract more and more young and middle-aged customers, internet is a must tool. Tailor-made services can really attract those customers. So to publish the tailor-made service of Tyrrells Chips on some high-class websites, like some forum, some personal on-line community for people from the same field. The key selling point of Tyrrells Chips is healthy and sustainable, and approved by most of the old generations. Secondly, there can be some on-line forums for customers to communicate with each other. This is a good way for old and new customers to communicate, and is also a good way to develop new customer. The forum can improve the number of long-term customers and form a good environment of passing the healthy and sustainable ideas to new comers. Finally, there should be on-line satisfactory surveys for customers. One way to retain long-term customers is to give more care to them and ask them for any improvements (Laura Lake, online). Secondly, high-end magazines is a choice. Since the target customers are high social class people, to publish some passages on some high-end magazines will be very good. The content of the passages can be simply an attractive poster of Tyrrells Chips, some interview with old customers, or interviews with employees of Tyrrells Chips, or even an exclusive interview with Will Chase. Anything that can help readers know the healthy and sustainable of Tyrrells Chips can be used in the magazines. For example, they can buy one page poster from Financial Times, and the poster should be attractive and at the same time expressing the healthy and sustainable sense of Tyrrells Chips to the readers. Finally, different events can help Tyrrells Chips to introduce more customers by the old customers. All these events can be introduced by one old customer with another new customer. As for the form of events, I have two suggestions. The first form is DIY Chips Days. Since Tyrrells Chips has the tailor-made marketing strategy, to hold DIY Chips Day is a must. This event want to increase more customers by old customers. DIY Chips Day will attract more young people and middle-aged people with their families. Whats more, to learn the making process of Tyrrells Chips is also a very good way to learn the healthy and sustainable of Tyrrells Chips. This is a good method to develop more and more long-term customers. Another form is to hold more and more sustainable events. Since the world is becoming more and more interested and care the global warming issue, to co operate with customers to work for the earth is a good idea. There are many choices for the sustainable events. Organize a profes sional meeting about the global warming, make a event of planting trees in the morning, plan an activity to pick up trashes in the open air with students, work with any non-governmental organizations in their activities. The best way is to work with different NGOes to organize more and more sustainable events. The core is also introduce more and more new customers by the old customers. Different marketing tools can have different effects on the expansion of customers. But the principle for Tyrrells Chips is that they never forget about their healthy and sustainable principles. With this healthy and sustainable principle, Tyrrells Chips can succeed in the expansion of markets. In conclusion, the real success of Tyrrells Chips lies in the principles of Will Chase, healthy and sustainable chips. Healthy has caught the main trend of the chips development. Sustainable development has caught the whole worlds attention. Nowadays more and more companies and organizations are paying more attention to sustainable development because of the global warming. The biggest success would be the relationship marketing and try to earn the like of old and wealthier people. Wealthier and old people accept the chips, more and more young and middle-aged people will eat Tyrrells Chips. because old people are more focusing on the health of chips. thus the later marketing strategy for Tyrrells Chips would be easier. Tailor-made marketing and sustainable events can help in attracting more and more long-term customers. E-marketing and mobile marketing can help branding to more and more readers. However, since Tyrrells Chips is doing in quite a limited region, more and more competito rs will also look on this market. As a result, this is only the beginning of new chips era. Will Chase need to have more actions more quickly and rightly so that no other competitor can compete with Tyrrells Chips. Relationship and tailor-made marketing would be a very good method for Tyrrells Chips to expand its customers and set up new market regions. And more and more young and middle-aged high class people will become eating Tyrrells Chips.

Eastman Kodak analysis Essay -- essays research papers

At your request, I have compiled information on Eastman Kodak Co., so that you may come to an investment decision. The report will consider the company’s background (including Kodak’s areas of production), a past obstacle Kodak has had to face and overcome, and a financial snapshot of Kodak over the past five years. BACKGROUND Originally founded in 1880 by George Eastman, the Eastman Kodak company now stands as a leader in the infoimaging industry. Infoimaging is a $385 billion industry that consists of using traditional and digital film to allow people to capture and deliver images through cameras, computers, and the media. Currently under the direction of Chairman and CEO Daniel A. Carp, Eastman Kodak is divided into three major areas of production. 1. Kodak’s Digital and Film Imaging Systems section produces digital and traditional film cameras for consumers, professional photographers, and the entertainment industry. This segment accounts for 69% of revenues earned by Kodak in 2003. 2. Health Imaging caters to the health care market by creating health imaging products such as medical films, chemicals, and processing equipment. Health Imaging also places emphasis on radiology for dental, mammography, and oncology markets. Health Imaging accounts for 18% of revenues earned by Kodak in 2003. 3. The Commercial Imaging group produces aerial, industrial, graphic, and micrographic films, inkjet printers, scanners, and digital printing equipment to target commercial and ...

On Ibsens A Dolls House :: A Dolls House

On Ibsen's A Doll's House [This is the text of a lecture delivered, in part, in Liberal Studies 310 at Malaspina University-College, Nanaimo, BC, Canada. References to Ibsen's text are to the translation by James McFarlane and Jens Arup (Oxford: OUP, 1981). This text is in the public domain, released July 2000] For comments or questions, please contact Ian Johnston Those of you who have just read A Doll's House for the first time will, I suspect, have little trouble forming an initial sense of what it is about, and, if past experience is any guide, many of you will quickly reach a consensus that the major thrust of this play has something to do with gender relations in modern society and offers us, in the actions of the heroine, a vision of the need for a new-found freedom for women (or a woman) amid a suffocating society governed wholly by unsympathetic and insensitive men. I say this because there is no doubt that A Doll's House has long been seen as a landmark in our century's most important social struggle, the fight against the dehumanizing oppression of women, particularly in the middle-class family. Nora's final exit away from all her traditional social obligations is the most famous dramatic statement in fictional depictions of this struggle, and it helped to turn Ibsen (with or without his consent) into an applauded or vilified champion of women's rights and this play into a vital statement which feminists have repeatedly invoked to further their cause. So in reading responses to and interpretations of this play, one frequently comes across statements like the following: Patriarchy's socialization of women into servicing creatures is the major accusation in Nora's painful account to Torvald of how first her father, and then he, used her for their amusement. . . how she had no right to think for herself, only the duty to accept their opinions. Excluded from meaning anything, Nora has never been subject, only object. (Templeton 142). Furthermore, if we go to see a production of this play (at least among English-speaking theatre companies), the chances are we will see something based more or less on this interpretative line: heroic Nora fighting for her freedom against oppressive males and winning out in the end by her courageous final departure. The sympathies will almost certainly be distributed so that our hearts are with Nora, however much we might carry some reservations about her leaving her children.

Research Proposal Essay

Introduction Adolescent substance abuse in Virginia is below the national average according to a study for the Department of Adolescent Health with the Department of Health & Human Services (2011) teens in grades 9-12 disclosed usage of alcohol at a rate of 18 percent compared to 20 percent of the national average for having drank more than a few sips before they were 13 years old. For Marijuana the rate was 32 percent of high school aged adolescents have used marijuana in their lifetime and that is also below the national average of 40 percent. Inhalant usage was 10 percent with a national average of 11 percent, cocaine was listed at 3 percent directly coinciding with the national rate and lastly nonmedical use of pain relievers was 7 percent higher than the national percentage of 6 percent (Department of Health & Human Services Office of Adolescent Health, 2011). Literature Review It is no secret that an individual’s development begins within the environment he or she develops. However, questions begin to arise when one wonders how particular settings or environmental factors affect an individual’s development and to which degree these factors impact one’s life. Further investigation may be necessary when the stage of development of the individual being studied is considered. Adolescence is a unique and critical stage in the development of every human being and organizations such as the Adolescent Substance Abuse Knowledge Base (ASK) suggest that substance use and abuse is at least an issue, if not a major problem facing many adolescents. According to ASK the most commonly used substances for adolescents age 12 to 17 are tobacco, alcohol, and marijuana. The ASK  website supports that claim with the following statistics: the national average age of first alcohol use is 15 years old, nationally 17.3% of youths have used tobacco in the past month, and the national average annual incidence rate for marijuana use among youths is 6.3% (http://www.adolescent-substance-abuse.com/state-stats.html). A commonly held belief is that parents or family factors can often predict the development of substance use and abuse by adolescents, one website even goes so far as to label parents the â€Å"Anti-Drug† (http://www.theantidrug.com). So what leads adolescents to develop a habit of using substances such as tobacco, alcohol, marijuana and others? Do parent and family factors play a role in behavior of their adolescent sons and daughters? The purpose of this research proposal is to review the existing literature on parental and family factors and the impact these factors have on predicting the development of teen substance use and abuse. Most research has been done in the area of parental communication and involvement in an adolescent’s life seeking to determine how parenting can influence an adolescent’s substance use or abuse in a positive or negative manner. For example, Farrell and Kung (2000) utilized a number of models to represent the relations between parent ing practices, family structure, peer pressure, and drug use in a sample of 443 seventh grade students. It is important to note that this study was conducted in an urban area, in which many of the subjects were classified as being from low-income families, also a high percentage of those researched were of African American descent. Over half of the adolescents surveyed lived within an intact family or a family with a single parent and extended family members living in the same household. An interesting finding of this study was that peer pressure was more strongly related to drug use than was parenting. That being said, parenting practices were also found to temper the relationship between peer pressure and substance use. This means that parenting can serve as a defensive factor in that children who receive sufficient parenting are better prepared to resist pressures from their peers to use substances than those who do not receive adequate parenting. Ennett, Bauman, Foshee, Pemberton, and Hicks (2001) explored communication between parents and adolescents regarding alcohol and tobacco use through a national study of 537 adolescent and parent pairs. The researchers investigated what was discussed between parent and child and how  that communication impacted the adolescent’s behavior. This data was gathe red via phone contact on two separate occasions, with the second contact taking place one year after the initial contact. There were a number of interesting findings from this study, one of which was that parents who smoked tended to converse more regularly about antismoking rules than did parents who didn’t smoke; in comparison, parents who drank spoke less regularly about rules regarding alcohol use than those that didn’t drink. The study actually produced evidence that parental conversations with adolescents about rules and consequences for alcohol and tobacco use may have caused adolescents who had already tried smoking or drinking to increase their use. Finally, the study also showed that while communication had little in the way of positive effects on adolescent tobacco and alcohol use parental modeling was a much better predictor of an adolescent’s behavior. For example, parental smoking often led to adolescent tobacco and alcohol use, and parental drinking forecasted the rise of alcohol use in many instances (Ennett, Bauman, Foshee, Pemberton, & Hicks, 2001). Another study on the parent-adolescent relationship, this by Wood, Read, Mitchell, and Brand (2004), used mail surveys to contact 578 late-adolescent subjects in the summer before entering college to research parental and peer influences on their alcohol use. The study revealed that men drank nearly twice as much as women, and to negotiate for this known gender discrepancy the authors of the study considered gender in the equations used to calculate their final results. As was the case with similar previous studies, this study revealed that peer influences such as offerings of alcohol and perceived norms were associated with unconstructive consequences as related to alcohol use. The study further supported prior research by confirming that parental behaviors, attitudes, and values correlate directly with late-adolescent alcohol use and problems, and that perceived parental disapproval was associated with lower levels of alcohol use. As the previously discussed research suggests, parental involvement in an adolescent’s life can significantly impact an adolescent’s attitudes and behaviors towards substance use and abuse. However, not all adolescents are fortunate enough to be brought up in environments where parental influences occupy a normal presence within their lives. It is important to consider the impacts of insufficient parenting or nontraditional parenting arrangements  on adolescent substance use. Research Question Will the rate of teen substance abuse decrease if there is more family involvement within teen adolescence? Hypothesis I hypothesize that the rate of teen substance abuse will decrease once there is parental involvement in an adolescent’s years of development Research Design Department of Adolescent Health with the Department of Health & Human Services studied 361 individuals ages 14 to 17, all subjects came from two-parent and single parent families and were enlisted from within the Hampton Roads area in which the study was to be conducted or from clinical treatment programs in the area. The purpose of this study was to create parental involvement measurements applicable to a child’s adolescent lifetime, to differentiate adolescents who were for all practical purposes neglected by their parents from others, and to examine the effects of parental involvement on adolescent behaviors involving drugs and alcohol. Through the use of cross-sectional studies, researchers analysis data from questionnaires. Sampling Strategies The sampling method best used for this research would be non-probability sampling because it opens the opportunity to specify the participants to be researched. This sampling method allows the researcher to create a handpicked research group of participants. Data Collection Method Questionnaire A random sample of 361, 14-17 year olds, stratified by sex and postcode sector, was drawn from the school registration database of Hampton Roads. Ethics committee approval was granted but required that names and addresses be passed to the researchers only after potential respondents had consented. Via their parents, all were sent an information sheet, questionnaire (to establish smoking status), consent form to be countersigned by a guardian, and a freepost return envelope. Results Through the use and analysis of a questionnaire the researchers were able to determine that 75 of the adolescents studied were in situations with low-parent involvement, which the researchers designated as the Neglect group. Those subjects not in the Neglect group were labeled the â€Å"Reference† group. The most substantial observed difference between the Neglect and Reference groups indicated that individuals in the Neglect group, those with less parental involvement in their lives, possessed a weaker ability to resist social pressure to substance abuse. Discussion These numbers show a rising usage of even younger teens beginning to indulge in substances. According to ask the average age of substance experimentation is 14. This study examined the effects of parents talking to children about substances versus those parents who do not. There were a number of interesting findings from this study, one of which was that parents who smoked tended to converse more regularly about antismoking rules than did parents who didn’t smoke; in comparison, parents who drank spoke less regularly about rules regarding alcohol use than those that didn’t drink. The study actually produced evidence that parental conversations with adolescents about rules and consequences for alcohol and tobacco use may have caused adolescents who had already tried smoking or drinking to increase their use. Finally, the study also showed that while communication had little in the way of positive effects on adolescent tobacco and alcohol use parental modeling was a much better predictor of an adolescent’s behavior. For example, parental smoking often led to adolescent tobacco and parental drinking forecasted the rise of alcohol use in many instances. The purpose of this study was to create parental involvement measurements applicable to a child’s adolescent lifetime, to differentiate adolescents who were for all practical purposes neglected by their parents from others, and to examine the effects of parental involvement on adolescent behaviors involving drugs and alcohol Limitation The limitation that would effect this proposal would be the percent of honesty and integrity of the participants. Some participants may feel reluctant to tell the truth either due to fear of parents finding out substance use, or the fear of being labeled. This lack of honesty has a major effect on the data collected from the study. Also using  non-probability sampling will result in limited generalizability of the findings. Implications Practice Implications: When I comes to training social workers on how to treat teens suffering from substance abuse, they have a greater sense of which direction to demonstrate practice. Also allows social workers to understand the history as well at the trigger to initial substance use. Social workers are able to address adolescent clients from different system levels once they are aware of factors that lead teens to abuse substances. Profession: As professionals, these findings help to guide practice in ways to better provide services to teens who suffer from substance abuse and to create preventative methods to keep teens from abusing even in the absence of parental guidance. Target Population: These findings give teens an understanding of how peer and parental influences play a major factor in their curiosity in substances Professional Development: As a professional, this research has given me a sense of direction when it comes to treating and dealing with teens who may suffer fr om substance abuse. Also gives me a better understanding of the history of teen substance abuse and how if occurs. Recommendations for Future Research In future research, study recommend to offer aid, support, and services for those teens who are founded to be abusing or using substances. If challenges are met early, there is a greater chance of transforming these habits. The goal is to strengthen the community through service delivery. References Clark, D., Thatcher, D., & Maisto, S. (2004). Adolescent neglect and alcohol use disorders in two-parent families. Child Maltreatment, 9(4), 357-370. Ennett, S., Bauman, K., Foshee, V., Pemberton, M., & Hicks, K. (2001). Parent-child communication about adolescent tobacco and alcohol use: what do parents say and does it affect youth behavior? Journal of Marriage and Family, 63(1), 48-62. Farrell, A., & Kung, E. (2000). The role of parents and peers in early adolescent substance use: an examination of mediating and moderating effects. Journal of Child and Family Studies, 9(4), 509-528. Highlights of Study by State on Youth Drug Use. (2007). Retrieved January 13, 2011, from http://www.adolescent-substance-abuse.com/state-stats.html Wood, M., Read, J., Mitchell, R., & Brand, N. (2004). Do parents still matter? Parent and peer influences on alcohol involvement among recent high school graduates. Psychology of Addictive Behaviors, 18(1), 19-30.

Burger King Expansion

1. By mid-2009, Burger King was not in any of the following five countries: France, India, Nigeria, Pakistan, and South Africa. Compare these countries as possible future locations for Burger King.These countries all have large populations but are not in close proximity to the BK headquarters in Miami. How well do these five countries identify with the Burger King brand? It is hard entering foreign markets where consumers are loyal to previously established brands. Is there even enough beef to go around? Burger King will have their work set out for them to be successful in these markets and many not have franchising opportunities to rely on.France: the concern with France is how much of the population actually consumes beef.India: Burger King may have recently ruined their chances for sending their business to India. There are no beef in the McDonalds located in India. Hindu does not eat beef and that is approximately 80% of the population. Burger King thought it was a good idea to p lace an ad of Lakshmi, the Indian goddess of wealth, about to eat one of the beef burgers, which are forbidden under Hindu religion. Why? Other than that bad business move Burger King is faced with re-inventing their menu.Nigeria- Restaurants like Tantilizers has had plenty of success in Nigeria and service similar food products to Burger King. Well, at least they sell hamburgers. Yet, it all depends on how well Burger King can re-invent meat pies and other popular Nigerian foods. I think Nigeria will be a much better location than that of France and India and it has less competition.Pakistan- McDonalds seems to found success in Pakistan and serves many beef products, chicken, and fish. Burger King can have similar success from a product/menu standpoint. However, will it be enough to compete with an already established fast food base who serves similar products and have a loyal consumer base. However, the market is big enough for an additional player because of the population.South Africa- South Africa willIf I was on the Burger King Management team then I would definitely try to enter into Nigeria, Pakistan, and South Africa. I do not think that France is the type of market that Burger King will do exceptional well but maybe average. India, I would not even look any further into trying to bring the BK brand.2. When entering another country, discuss the advantages and disadvantages that an international restaurant company, specifically Burger King, would have in comparison with a local company in that market.The advantages of Burger King entering into new markets are: The disadvantages of Burger King entering new markets are:3. About two-thirds of Burger King’s restaurants and revenues are in its Americas region (United States and Canada) and one-third elsewhere. Should this relationship change? If so, why and how?The relationship should not change. America is only 5 percent of the world population but consumes 25% of beef. However, Burger King could sw itch up their menu but I do not think that will bring success. The fish and chicken products do not produce enough variety in international markets in my opinion.4. The case mentions that Burger King prefers to enter countries with large numbers of youth and shopping centers. Why do you think these conditions would be advantageous?5. How has Burger King’s headquarters location influenced its international expansion? Has this location strengthened or weekend its global competitive position?The location has weakened Burger King international expansion. Almost three fourths of all Burger restaurants are either in the United States or Latin  America. Latin America because of its convenience makes up 25 percent of global operations. However, because of the small populated countries only 1/8 of the revenue comes from the same 25 percent of the international restaurants. The wealthy European countries are not6. Evaluate Burger King’s strategy of using the Brazilian experien ce to guide its entries into Russia.http://www.telegraph.co.uk/news/worldnews/asia/india/5786561/Burger-King-apology-to-Hindus-for-advert.htmlhttp://www.ran.org/fileadmin/materials/education/factsheets/fs_beef.pdf

Levendary cafe case study Essay

1. Statement of Problem: What are the problems being faced and the most important 3-4 decisions the company needs to make regarding the situation of the company in China. The company transformation from private equity ownership with an immediate shift of CEO marked new challenges for the company. The company has been going through rigorous changes to keep up with the strong performance track record. However, the distinction of the profiles and management approach of the two CEOs was obviously noticed by the subordinates. The intelligent handling of management issues and concerns with subsequent impact on the employees and consumers mark the importance and sensitivity of the decisions of Mia Foster. The response and performance of China Market are the primary problematic area of the company. The management is piled with issues and skepticism on the ground of the equation generated out of new CEO, new Market, new strategies and new reporting procedures. The dire need of management is to visit location with ample supporting information and vigilant approach to take hold over the situation. The core areas to be addressed in this reference includes the dil emmas of swirled market reputation of the company, skepticism over the company’s potential to grow as a multinational brand, competitor’s rivalry and in house mismanagement issues. An immediate and focused response to the illustrated concerns is essential at this point of time to take hold of the situation before it gets any worst. The solutions devised in this reference are illustrated below; a.  Product Image in Market. b. Communication plan (Internal / External) c. Documentation of Policies and procedures d. Marketing strategy development 2. Alternatives: What are three different courses of action she can take to deal with Louis Chen and solve these various issues? Clearly explain. The importance of the concerns with the necessity to strategically move to address the issues is obvious. The different courses of action that can be adapted to respond the requisites are referred below: a. Department Heads are to be aligned over a platform with allocation of KPI in their respective fields in the light of the strategic objectives. b. The board of directors is to be supported by an in house team to monitor and coach the resolutions. c. A third person consultation service can be hired with an objective of desired goals. 3. Decision: Recommend one course of action. Convince us why this one is best and will help fix the problems. Address any criticism that this decision is likely to face Amongst the suggested options the first option of allocation targeted objectives as KPIs of the department head is the most suitable, as it will utilize in house resources and direct monitoring of the in charge. At the same time, the possibility of information leakage or blame game is further at the diminished end if this option is opted. 4. Action: List and describe 4-5 action steps to turn your plan into reality and implement the plan A comprehensive and concise action plan to support the strategy is suggested below for your perusal. a. Development and establishment of company processes and policies. b. The communication of policies amongst all branches. c. Development of communication model that is separate links for internal communication with a user friendly website for consumers. d. The hiring of a regional media manager and financial analyst to keep the track on the path. e. Regular observation of agendas over the Board meetings. f. Allocations of target oriented KPI’s under the observation of the strategic goals.

Cultures in the World Essay

To define culture is not easy because culture means different things to different people. Hence there many definitions of culture as there are many different cultures in the World. Anthropologists define culture as social behaviour of human beings. To others dance, music, theatre, artifacts and fashion constitute culture. On the other hand, fashion is a style characteristic of the social elite and is mainly associated with social class and is highly dynamic. Hence fashion should be in current mode for instance a garment. Fashion, style, vogue or even mode are used interchangeably to refer to a preferred type of dress, behaviour, adornment or a way of life at a given time span. In broadest terms fashion usually refers to conventions which are generally accepted by a society or by any culture or even a subculture. Style like mode often stresses the adherence to standards and elegance and should be socially accepted. For instance miniskirts were the mode in the late sixties. Vogue is applied to style or fashion that prevails widely but often suggests enthusiastic but short lived acceptance (The American heritage 2003). Wilson, further states that fashion is always in a continual change and sets the terms for all sartorial behaviour (Wilson 2003). The importance of fashion can never be overemphasized in the current world since fashion now is always around us from media to our daily lives in clothing and even automobile sector. Let it be clearly noted that fashion is for aesthetic as well as societal class, elegance and modesty. In the current years fashion has become a major factor affecting the psychosocial wellbeing of major cultures and subcultures in the world. This influences the life of people both in style and preferences and their economical sphere. The growth of fashion is linked with the development of cities and urban centres in the 14th century and the growing sophistication of the courts. But it is only in 15th and 16th centuries when people developed the culture of fashion and class such that they felt shameful to wear outdated clothes (Wilson 2003). The entrance of fashion led to increased spending on clothes and a clear cut class differences. The rise of bourgeoisie became so much crucial in the development of fashion and style. The poorest class received the cheapest clothing with the people in the highest level in class ladder wearing the most expensive clothes. With the rise of Industrial revolution came capitalism hence new markets for clothes in fashion and fashion became more and more important with the circulation of images in mass communication. GENDER AND FASHION In the current contemporary world, fashion has become the order of the day. Media houses and world class beauty and model centres have been developed all over the world especially in Europe and U. S. A. However, unlike the past where fashion was associated with female, this industry welcomes both genders nowadays. But because of the past skewed interest of ladies in the industry they are still the major players. Nevertheless, almost every one in the current society setting especially in urban areas appreciates fashion and style and is a product of the same in one way or another. People are more conscious when it comes to fashion and no one is willing to be left behind in the outdated world hence consumption of these fashion products has tremendously risen. ‘Dress is a practical negotiation between the fashion system, the social conditions of everyday life such as class and gender as well as rules or norm governing particular social situations. The outcome of this complex interaction cannot be known in advance precisely because the habitus will improvise and adapt to these conditions’. Thus dress is a personal attempt to orientate ourselves to particular circumstances and thus recognise the structural influences of the social world and the individual on the other (Entwistle 2000) FASHION AND MODERNITY Fashion has kept pace with modern life. It has followed every step the global world is making and is by itself part and parcel of the globalised world. From North to South, West to East fashion is seen to influence the global ways of life. However, this is bringing about similarity and extinction of cultures since fashion and culture are linked and the change of one leads to change of the other. Since fashion is dynamic it follows that the fashion of yester years is different from the fashion of today hence today’s fashion is new and can be termed as modern. Modern fashion has greatly been affected by the present technological advancement and the entrance of new marketing approach. For example, the use of internet has revolutionized this industry. It is not a wonder therefore what is considered modern in London today is even being used the following day in Washington. This has promoted customized fashion products to promote what many fashion stars look for in fashion; uniqueness and class. Fashion and style industry has in the recent decades been well established with increased sales as many people go for class and fashion. Also, the quality of the products has greatly developed thus fashion has become our way of life. FASHION, SUBCULTURAL & YOUTH STYLES It is important to distinguish between the concept of youth culture and youth subcultures. In general terms youth culture is more homogenous, doing similar things and being treated in the same way playing down aspects of differentiation. This idea was much popular with U. S sociologists in early 1960s. In modern youth culture emphasis is more on subcultures. Unlike the 20th c where fashion was highly linked with class, in 21st c the line of demarcation has narrowed and the mode of classification is not only on class lines but across a wide plane of social and cultural identities. Hence the youth even in ghettos are coming up with their modes of fashion. The issue of subcultures within the large framework of culture in a society is a major phenomenon. Hence these subcultures act as the seed bed for fashion that is embraced by the larger society. The link between class and identity is far less apparent in the 20th c, in particular since high fashion is democratised and not longer the prerogative of a small elite. In contemporary culture distinction does not run along class lines alone but across a wide plane of social identities. Thus, rather than being only imposed from the top, fashion is also ‘bubbling up’ from the street and youth cultures (Entwistle 2000). The use of style brings across clear identity within the youth and serves to sometimes oppose dominant values within the society. Youth tend to solve their problems of culture and fashion in their own unique understandable way hence they act against the main stream fashions of the old. However their fashions and style are dominantly affected by the media and celebrities entertainment industry. Fashion trends brought forward by top musicians come fast and go quickly. These fashions and styles linked with subcultures are known to be diverse as the youth are dynamic. Therefore the rate of change of any fashion within a subculture is higher than in the dominant cultures. The youth also customise fashions by either adding or removing some parts from the original fashion to create a different identity. And for sure youth have revolutionised the world of fashion and culture, in the contemporary world. Therefore fashion is regarded as a mode of identity by the youth and serves as the avenue through which the youth express themselves. EFFECTS OF FASHION ON CONSUMERISM The cycle of fashion in the modern times has been found to influence the level of consumerism in the current world. Fashion is fueled by change and conversion. Designers always persuade their customers that their new fashions are everything they need. In the next season the same designers convince their customers to bade farewell to outdated designs and instead embrace the new trends in their latest collections. Western society’s culture of mass consumerism has widely been influenced by the fashion cycle. Sociologist Stella C. (1993) likens fashion cycle with the rolling waves of the sea. As one fashion gains popularity and is outdated another style is gaining momentum and this change our modern culture. Today’s fashion is not only placed on the contest of youth, sexuality and historicism, but also previous culture movements and shows fashion reflects its surrounding, its subjects but ultimately itself. FASHION AND CLASS Fashion is known to influence lifestyle and how people relate within the society. However this relationship is both on the individual and societal levels. Fashion is a product of class division since many people want to be seen in a unique way within any given society and societies also show their class differences using fashion hence affecting the culture of present societies. CONCLUSION It is true that fashion and culture are highly interlinked. A culture that appreciates fashion is a culture that is dynamic and ready to follow where its fashion leads it to. Modern culture is hinged on the fashion of each passing day and unlike the past psychosocial behaviour is influenced by fashion on a larger scale. Youth subcultures promote their own form of fashion which may be interlinked with fashions within the larger sphere of culture. These fashions serve to show their rebellious identity. The cycle of fashion has seen unnecessary changes of fashion due to designers who look forward to make profits and are out to change fashions as quickly as practicably possible. Hence the world is supposed to be aware of these uncalled changes in fashions. Unethical issues are also related to fashion and culture. Therefore, some people see it like their religious and spiritual beliefs are affected by fashion. However on a global perspective fashion has promoted the entrance of more products in the world market leading to increased competitiveness. Modern global culture is a mirror of fashion and design. REFERENCES Bruzzi Stella, and Patricia Gibson, 2000, Fashion Cultures: Theories, Explorations, and Analysis. London; New York: Routledge. Craik, Jennifer, 1993, The Face of Fashion: Cultural Studies in Fashion. London; New York: Routledge. Entwistle, J. 2000, The Fashioned Body: Fashion, Dress and Modern Social Theory. Cambridge: Polity Press. Malossi, G. 2000, Material Man: Masculinity, Sexuality, Style. New York: H. N. Abrams. The American Heritage, 2003, Dictionary of the English Language, Fourth Edition by Houghton Mifflin Company. U. S. A.