Tuesday, January 28, 2020

Apple game Console Essay Example for Free

Apple game Console Essay Apple is planning to enter the intensely competitive gaming industry, dominated by three large competitors, Microsoft, Sony and Nintendo. Apple’s has success with providing quality products and, has already established markets for Mac computers, notebooks, TV, iPad’s, iPhone’s and iPod’s. As Apple has a reputation being high quality, stylish and, luxurious brand, the new game console will be perceived to have the same qualities. Step 1 Idea Generation With the new technology and changing consumer preferences the gaming industry is continuously evolving. With the right product catered to the market, differentiation can bring market share, profits and, growth. Using marketing research Apple needs to identify what is already in the market, the demand for them, how they could be improved and differentiated. Step 2: Screening Strength †¢Already established successful brand name †¢Loyal customers †¢Apple perceived as innovative, superior quality and, stylish products †¢Ability to generate higher profits due to premium price charged Weakness. †¢Failure in the launch of the first gaming system †¢Inexperience in the video game industry †¢Short life span on game consoles Opportunities †¢Apple caters to the premium market which has less competition †¢Continuously expanding market. †¢Consumer demand for new innovative products Threats †¢Intense competition from already established competitors †¢Challenges caused by the continuously evolving market to regularly release new innovative products to stay competitive. †¢Risk of reputation if the new launch fails. Step 3 – Idea evaluation At the evaluation stage Apple needs obtain an understanding about the consumer reaction towards the product using concept testing. It is important that the target market, the size of the market and potential opportunities are identified when deciding whether to enter the market. Consumer needs should also be identified and the console should be developed to satisfy their needs. Rough estimates of costs, revenue and profitability should be made to determine product feasibility. Step 4: Development As the product development requires substantial financial commitments, extensive research and development should be carried out before building a prototype. Apple should use innovation and creativity when designing the product ensuring target markets needs are met. Market testing should be carried out to identify the consumer responses and revisions should be done to avoid failures. Step 5 – Commercialization. Before the roll out, extensive advertising and promotion should be carried out to introduce and, to promote the product. As Apple has its own stores, consoles can be initially offered to the market without having to deal with dealers and middlemen. This allows Apple to gradually roll out product to the market. As Apple has already established brand name, the new console would surely thrive. However, they need to ensure that its operating capacity is not at a maximum point and can be increased if required.

Monday, January 20, 2020

Second World War Essay -- American History Great Powers Essays

Second World War My generation has already witnessed a day of infamy, less than two short years ago (or so CNN tells us). My grandfather would remember a different day, a morning marked by another surprise attack on America. That ambush, said Japanese General Yamamoto, awakened a â€Å"sleeping giant.† Analysis of American foreign policy begs the question: what if the giant had spurned its peaceful slumber? Instead, the behemoth could have chosen to lumber about. Odds are that the footsteps would not have fallen lightly, the reverberations spreading across the globe- all this, only had Wilsonians been at the helm of American foreign policy. The Jacksonian tradition steered the United States to victory in the Second World War. Once lulled from the comfort of its isolationism, the Americans sealed the fate of the Axis powers. But had the Wilsonian tradition, a formidable current here at Swarthmore and among today’s democrats, directed American foreign policy leading up to and during the war, it seems likely that history would tell a different tale. As it stood in 1941, the United States was undoubtedly entrenched in the Jacksonian camp (here at Swarthmore, I can count their sympathizers on one hand). Jacksonian policies of the United States in the 1930s and 1940s proved decisive for the Allied victory, yet reflection on a reorientation of these policies toward the Wilsonian camp reveals that the Second World War could have been avoided. In this context, German domestic and foreign policy- a brutish, perverted mix of the Jacksonian and Wilsonian traditions- will then be discussed. An understanding of the Jacksonian doctrine clarifies the reasoning of the United States leading up to the war. This tradition was, and remains, stron... ...h: do we really want to provoke the Jacksonians of this world? Works Cited Bell, P.M.H. The Origins of the Second World War in Europe. 2nd edition. NewYork: Longman, 1997. Cà ©saire, Aimà ©. "Discourse on Colonialism." Colonial Discourse and Post-Colonial Theory. Ed. Patrick Williams and Laura Chrisman. New York: Columbia University Press, 1994. Kennedy, Paul. The Rise and Fall of the Great Powers. New York: Random House,1987. Kindleberger, Charles P. The World in Depression 1929-1939. 1973. Kurth, James. "The American Way of Victory: A Twentieth-Century Trilogy," The National Interest, Summer 2000, pp. 5-16. Kurth, James. â€Å"War, Peace, and the Ideologies of the Twentieth Century,† Current History, January 1999, pp.3-8. Mead, Walter Russell. "The Jacksonian Tradition and American Foreign Policy," The National Interest, Winter 1999/2000, pp. 5-29.

Sunday, January 12, 2020

Oates v Emerson Essay

In class out of the three essays we read I choose to do a compare-contrast between Ralph Waldo Emerson’s and Joyce Carol Oates’s essays. I choose these two because they both had different feels towards nature. Oates is against nature and Emerson is about becoming one with nature. Even though both have different meaning, both Oates and Emerson successfully uses rhetorical strategies such as appeal to credibility, emotion, and logic to support their claims on nature. In Emerson’s â€Å"From Nature† he uses credibility when he refers to god. He states that â€Å"I become a transparent eyeball; I am nothing†¦I am part or particle of God†. Emerson is basically saying that he is one with nature. He is persuading the reader to think this. Emerson relates to his audience through the feelings that nature by its self can inspire. In Oates â€Å"Against Nature† she uses credibility at the very beginning of her essay by stating, â€Å"I was lying o n my back in the dirt†¦staring up at the sky†¦Ã¢â‚¬  By this statement you get an image in your head of what’s occurring. Oates uses credibility again in her essay when referring to â€Å"Edmund of King Lear†. In both of their essays, Emerson and Oates effectively use credibility to support their claims. In Oates essay she uses emotion when mentioning something quite gruesome. She states â€Å"†¦the raccoon†¦tearing at his own belly with his teeth, so that his intestines spill out†¦Ã¢â‚¬  Another example is when she mentions that she has â€Å"paroxysmal tachycardia† and that it just so happens to be â€Å"fatal†. You cannot help but to feel bad for her. Is this the reason she doesn’t enjoy nature since her condition can attack so unexpectedly? In Emerson’s essay he uses emotion when states that â€Å"but none†¦owns the landscape†. He is saying that anyone can enjoy nature. Next he says that â€Å"In the woods, is perpetual youth†. This is emotion because Emerson mentions childhood, and this is something that people remember. He has felt that he has been changed by nature, and that you should to. Both essays use logic in order to support their position on nature. Oates uses logic in her essay when stating the dangers of her medical condition. She mentions why it’s â€Å"fatal† by reason, and that the most important thing you can do with tachycardia is that â€Å"you must prevent  panic†. She with this statement also includes statistics on the amounts of heartbeats it takes for the condition to be fatal. Another example is when Oates refers poems of writers such as â€Å"Flowers and Fruit† by Colette and â€Å"Taking the Side of Things† by Ponge. Now in Emerson’s he uses the appeal of logic when he convinces his reader that â€Å"we have no questions†¦are unanswerable†. This statement is reasoning that nature will answer all questions. He proves that nature is greater than man, and that it deserves respect. To conclude, both Oates and Emerson effectively use the appeals of credibility, emotion, and logic to support their position when it comes to nature. They both are complete opposites when it comes to nature. Emerson feels that nature is not only beautiful, but that it holds something different for everyone. Oates on the opposing side dismisses nature and all its glory. Oates has her view against nature and Emerson’s essay is successful in uncovering truths about nature and man’s role in nature.

Saturday, January 4, 2020

She by H. Rider Haggard and Things Fall Apart by Chinua...

How are the roles and representations of females in the texts She by H. Rider Haggard and Things Fall Apart by Chinua Achebe presented? Given two different situations the women are in, the outcome is close to the same. Ayesha in She plays a role she created for herself in the Amahagger community, which can be contrasted with the culture the novel was written in by the author at the time. The women in Things Fall Apart are also as such represented by their culture, and can be compared to the female gender seen by their people as a distinct role. In both, the woman in these texts take on roles and functions of the cultures that they existed inside, which is important to understand why they behave as they do. In the novel ‘She’, Ayesha plays a role that she has cultivated for herself as the leader of an isolated culture. She behaves in the way that this kind of leader should, â€Å"How thinkest thou that I rule this people? I have but a regiment of guards to do my bidding, therefore it is not by force. It is by terror. My empire is a moral one† (Haggard 170). She says this to Holly when discussing her harsh punishment to the criminal Amahagger, showing that she has created a culture ruled by terror, and she acts accordingly to that. She will be not swayed to behave differently, since this is the role she holds herself in. Ayesha has come to expect complete submission to her rule, shown when she tries to get Ustane to leave Leo to heal him, saying, â€Å"’Why doth not that woman leave